1. Introduction
Lakesideway ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our lead generation and online advertising services.
2. Information We Collect
2.1 Information You Provide
- Contact information (name, email, phone number, address)
- Company information (name, industry, size, budget)
- Target audience preferences and criteria
- Marketing goals and objectives
- Payment and billing information
2.2 Information We Collect Automatically
- Website usage data and analytics
- Device information and IP addresses
- Cookies and similar tracking technologies
- Campaign performance metrics
2.3 Third-Party Information
- Publicly available business information
- Social media profile data (when authorized)
- Advertising platform data and insights
- Lead verification and enrichment data
3. How We Use Your Information
We use the collected information for the following purposes:
- Providing lead generation and advertising services
- Identifying and qualifying potential leads
- Creating and managing advertising campaigns
- Analyzing campaign performance and optimization
- Billing and payment processing
- Customer support and communication
- Improving our services and technology
- Compliance with legal obligations
4. Information Sharing and Disclosure
We may share your information in the following circumstances:
- Service Providers: With trusted third-party vendors who assist in our operations
- Legal Requirements: When required by law or to protect our rights
- Business Transfers: In connection with mergers, acquisitions, or asset sales
- Consent: With your explicit permission for specific purposes
We do not sell, rent, or trade your personal information to third parties for their marketing purposes.
5. Data Security
We implement appropriate technical and organizational measures to protect your information, including:
- Encryption of data in transit and at rest
- Access controls and authentication systems
- Regular security audits and assessments
- Employee training on data protection
- Incident response and breach notification procedures
6. Data Retention
We retain your information for as long as necessary to provide our services and comply with legal obligations. Specific retention periods include:
- Client account information: Duration of relationship plus 7 years
- Lead data: 3 years from generation date
- Campaign data: 5 years for performance analysis
- Financial records: 7 years as required by law
7. Your Rights and Choices
Depending on your location, you may have the following rights:
- Access: Request information about data we hold about you
- Correction: Request correction of inaccurate information
- Deletion: Request deletion of your personal information
- Portability: Request transfer of your data to another service
- Objection: Object to certain processing activities
- Restriction: Request limitation of processing
8. Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your experience and analyze usage patterns. You can control cookie preferences through your browser settings, though this may affect website functionality.
9. International Data Transfers
Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for such transfers, including standard contractual clauses and adequacy decisions.
10. Children's Privacy
Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children under 18.
11. Changes to This Privacy Policy
We may update this Privacy Policy periodically. We will notify you of significant changes via email or through our website. Your continued use of our services after changes constitutes acceptance of the updated policy.
12. Contact Us
If you have questions about this Privacy Policy or our data practices, please contact us:
13. Regulatory Compliance
We comply with applicable data protection laws including:
- General Data Protection Regulation (GDPR)
- California Consumer Privacy Act (CCPA)
- CAN-SPAM Act
- Telephone Consumer Protection Act (TCPA)
- Other applicable state and federal privacy laws